Another month, another pay check, more reports and more change in the industry (of course!). Here’s what happened in the world of marketing in June 2013:
Dynamic Retargeting Launched
Probably the biggest news from Adwords this month. Google announced in the last week of June that they are launching dynamic remarketing to any advertisers using the Google merchant centre feed. So you can now remarket to people who’ve looked at certain products on your site with a dynamic message. At this stage, I’m not sure how competitive it will be against the likes of Criteo but we’ll soon find out for sure!
Another nice update from Google – they have now launched a ‘Top Mover Report’ within Adwords. This report shows you at a campaign level the top moving clicks and costs each week.
The report shows the following:
- Topline increases and decreases in clicks and costs for all campaigns
- Top increases in costs -> Showing changes in average position, clicks, average CPC, impressions and clicks
- Top decreases in costs -> Showing changes in average position, clicks, average CPC, impressions and clicks
The best thing about the report is that it shows you the reasons driving the changes, be that new ads introduced, keywords removed or CPC’s decreased/increased. Finally, a quick way to find out what is driving any top line changes. Monday morning report = sorted!
The latest attempt by Google to reduce the amount of spamming sites, hit payday loans website hard this month. A new algorithm was launched to combat payday loans and other spammy sites.
This update impacted roughly 0.3% of the U.S. queries, but Matt Cutts said it was as high as 4% for Turkish queries.
Bing had a huge win this month when Apple named them as the default search engine for searches on the web through Siri. Now when you ask a question to Siri, Siri will either give you a direct answer or will ask you if you want to search the web. That web search will now be done through Bing. Google remains the default search engine on Safari, although mine managed to set the default to Bing, safe to say that has now been switched back to Google!)
Goodbye Google Reader
Google reader has finally hung up its boots, after much deliberation about when it was actually to end. Who knows the reason why and what the plans are to replace it (if they will be) but it’s gone!
So that’s another month for Search Engine Marketing news. July will be a busy month in PPC to make the last few changes to enhanced campaigns for anyone still to switch over. And no doubt that Natural search will have a through curve balls thrown by Google!